This trend came as a result of poor kids wearing hand-me-downs gotten from older siblings. If you doubt, head to youtube and watch a music video produced back then. From oversized jeans to baggy pants, and even T-shirts, oversized fits and long silhouettes ruled the 90s.
When you take a walk down memory lane to the 1990s, what comes to your mind?Īnd that’s because we saw a lot of baggy outfits in the 90s. If they do, our able designers and style influencers will always repurpose them and bring them back renewed.īelow are some of the 90s hip hop fashion trends that’ll make you miss those days: 1. And that’s to prove that fashion is a game of recycling. If you check, you’ll see most of these trends are still en vogue. Fashion Trends that Graced the Hip Hop Industry in the 90s Now, let’s go back in time to see the fashion items the music and fashion industry shoved down our faces just a few years before the 21st century began.
To others, it’s an expression of the self within and a trip to a rhythmic lyrical era of the past. To some, 90s hip hop fashion rings a bell of thuggery and gangsterism. Thus winning the hearts of both the stars and their fans. They make up the typical streetwear outfits you know.Īlthough this style was initially adopted by a marginalized society, later on, it became mainstream as even whites rocked these fashion items.įurthermore, top brands like Puma, Adidas, and the likes weren’t left out as they incorporated the hip hop aesthetic into their designs. Even now, more than two decades later, we still see some of these trends on the runway and streets. With their music and personal style, they carved a fashion identity that lasted through the decade. Female artistes like Aaliyah, Eve, Queen Latifah, Lauryn Hill, Foxy Brown, Lil’ Kim, etc., and male artistes like Notorious B.I.G, Nas, Jay Z, Tupac, Dr Dre, Puff Daddy, Snoop Dogg, LL Cool J, etc., became brands of their own. Soon, this became a movement of young talented black music enthusiasts. It saw the hip-hop genre rise to recognition as different solo artistes and music groups enlivened the stereo with rap verses and RnB songs. The 90s hip-hop is one of the iconic moments in the fashion and music industry. This music genre originated in the 1970s in New York as a cultural exchange between the black community, Latin Americans, and Caribbean Americans.Įver since then, it’s expanded to include sub-genres and fashion styles, transcending beyond the 70s to even the 21st century. Gold Blings A Sneak Peek in Hip-Hop Fashion You’ll also see your favorite stars whom all you have left of them are nothing but their music and photos.Ģ.15 15. Because you’ll not only look back in time to the days when you were younger. We’ll reminisce on the 90s hip-hop fashion trends in this post.
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Their partnership with top musicians then was more or less an unconscious attempt at putting these items in our faces.Īnd we gulped them hungrily since we loved these stars who taught us how to dress better according to the 90s standard. Luxury fashion brands were quick enough to see an opportunity in this. Why? Because 90s hip hop fashion isn’t only about the fashion trends in the 90s but also about the music stars who graced the scene- even the ones we lost.Īpart from producers of these fashion items, we have these hip-hop music stars to thank for their spread. Today, creatives and the fashion forward are constantly looking back to the '90s for style references and guidance, and we have a myriad of now household names to also thank for the decade's staying power. From the pioneers of streetwear to Gianni Versace’s grip on pop culture, these are the best brands of the '90s.It’s February 2022 and I open a Google doc to write the introduction for this article only to be overwhelmed with nostalgia.
When those associations grew into their own subcultures the brands you donned became your personal narrative - evolving a symbol as simple as a ‘ swoosh’ into one of the most profitable global phenomenons of all time. Logomania commenced, and people started buying just to associate themselves with certain brands. The ‘90s were also a time when branding and marketing in fashion found symbiosis. Overalls and onesies made an epic comeback, and denim on denim became a wardrobe essential. Tupac redeemed the bandana, Kurt Cobain reclaimed the cardigan, and Kate and Naomi redefined minimalist chic. The final wardrobes of the 20th century combined slip dresses with flannels, baggy jeans with barely there crop tops - to name a few. This feature was originally published in 2013.įrom The Fresh Prince to Clueless, ‘90s pop culture inspired a new wave of styles.
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